Introduction

This Privacy and Cookie Policy explains how New Forest Country Store Ltd ("we", "us", "our") collects, uses, stores and shares your personal information when you visit www.newforestcountrystore.co.uk or purchase from us online or in person.

We are committed to protecting your privacy and handling your personal data responsibly, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

New Forest Country Store Ltd is the data controller for the personal information we collect. Our registered address is: The Parsonage, Ringwood Road, Bisterne, Hampshire, BH24 3BN.

What Personal Information We Collect

When you visit our website

• Device and browser information (e.g. browser version, IP address, time zone)
• Pages viewed, search terms used, and how you interact with the site
• Cookie data and referral source (how you found us)

When you place an order

• Name, billing and delivery address
• Email address and phone number
• Payment information (processed securely — we do not store full card details)
• Order history and transaction records

When you contact us

• Name, email address and phone number
• The content of your enquiry or correspondence

When you sign up for marketing

• Email address and, where provided, name and preferences

We do not knowingly collect personal information from anyone under the age of 18. If you believe a child has submitted personal information to us, please contact us at hello@newforestcountrystore.co.uk and we will delete it promptly.

How We Use Your Personal Information

We use your personal information to:

• Process and fulfil your orders, including payment, delivery and returns
• Communicate with you about your order, account or enquiries
• Send you marketing emails and updates where you have consented or we have a legitimate interest in doing so
• Improve our website, products and customer experience
• Detect and prevent fraud or misuse of our services
• Comply with our legal obligations

Lawful Basis for Processing

Lawful Basis	Purpose	Examples
Contract	Processing your orders and fulfilling our obligations to you	Order fulfilment, delivery, payment processing
Legitimate Interests	Improving our services, fraud prevention, direct marketing to existing customers	Website analytics, email marketing to customers, fraud detection
Consent	Sending marketing communications to new subscribers	Klaviyo email/SMS marketing sign-ups
Legal Obligation	Complying with tax, financial and regulatory requirements	Record keeping, VAT, statutory reporting

Who We Share Your Information With

We share your personal information only where necessary and with trusted third-party service providers who help us operate our business. These parties are required to handle your data securely and in accordance with UK GDPR.

Provider	Purpose	Privacy Policy
Shopify	E-commerce platform	shopify.com/legal/privacy
Klaviyo	Email & SMS marketing	klaviyo.com/legal/privacy-notice
HubSpot	CRM & marketing automation	legal.hubspot.com/privacy-notice
Google Analytics	Website analytics	policies.google.com/privacy
Google Ads	Paid advertising & remarketing	policies.google.com/privacy
Meta (Facebook/Instagram)	Social advertising & pixel tracking	facebook.com/policy.php
Xero	Accounting & financial records	xero.com/uk/legal/privacy

We may also disclose your personal information where required by law, court order, or to protect the rights, property or safety of our business, customers or others.

How Long We Keep Your Information

• Order and transaction records are retained for 7 years in line with HMRC requirements
• Customer account information is retained for as long as your account remains active, or for a reasonable period after your last purchase
• Marketing data is retained until you unsubscribe or request deletion
• Website analytics data is retained in anonymised or aggregated form

You may request deletion of your personal data at any time — see Your Rights below.

Behavioural Advertising & Analytics

We use your personal information to deliver targeted advertising and marketing communications that may be relevant to you. The tools we use include:

• Google Analytics — helps us understand how visitors use our website. You can opt out at: tools.google.com/dlpage/gaoptout
• Google Ads — used for paid search and remarketing campaigns. Manage your preferences at: google.com/settings/ads
• Meta Pixel — tracks website visits to enable targeted social advertising. Manage your ad preferences at: facebook.com/settings/?tab=ads

You can also opt out of interest-based advertising more broadly at: optout.aboutads.info

Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — request a copy of the personal information we hold about you
• Right to rectification — ask us to correct inaccurate or incomplete data
• Right to erasure — ask us to delete your personal data (subject to legal obligations)
• Right to restrict processing — ask us to limit how we use your data in certain circumstances
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interests or for direct marketing

To exercise any of these rights, please contact us at hello@newforestcountrystore.co.uk. We will respond within one month. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

Cookie Policy

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences and actions, and provide information about how the site is used. Cookies cannot be used to identify you personally.

Types of Cookies We Use

Cookie Type	Purpose	Examples
Essential	Required for the website to function. Cannot be disabled.	Session management, basket, checkout, security
Performance & Analytics	Help us understand how visitors use the site. Data is anonymised.	Google Analytics (_ga, _gid, _gat)
Marketing & Advertising	Used to deliver relevant ads and track campaign performance.	Meta Pixel, Google Ads, Klaviyo tracking
Functional	Remember your preferences and personalise your experience.	Language, region, saved preferences

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that disabling cookies may affect the functionality of our website, including your ability to place orders.

For guidance on managing cookies in your browser, visit: allaboutcookies.org

Changes to This Policy

We may update this Privacy and Cookie Policy from time to time to reflect changes in our practices, technology or legal requirements. When we make changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically.

New Forest Country Store Ltd  ·  Version 1.0  ·  Effective June 2026  ·  Subject to periodic review