Something new has
come to the Forest
Built by horse people, for horse people — and everyone who loves the countryside and the life that goes with it.
Go with us.
Grow with us.
We're not just another online country store. We're something different — warm, genuine, and completely focused on putting you first, every single time.
We'll be honest — we're just getting started. But that's exactly what makes this an exciting time to be part of what we're building. Our range is growing every week, and we've made a commitment from day one to offer something for every budget; from great value everyday essentials right through to premium and luxury brands.
Whether you're stocking the yard or treating yourself, we'll have something for you. And the best is genuinely still ahead of us.
Right now, our website is live with a fantastic range of equestrian feed, bedding, supplements, equine care, clothing and equipment — available for national delivery right across the UK.
For our local community, we offer a daily delivery service within a 20-mile radius of the New Forest, straight to your door, on a schedule that works for you.
3 for FREE — three months on us
To celebrate our launch, enjoy free delivery on all orders over £150 throughout June, July and August 2026. Our way of saying thank you for being here from the start.
What we stand for
Can-do & cheerful
From day one, we set out to build the best delivery experience in the equestrian industry — knowledgeable, never pushy. We listen to our customers, we adapt, and we go the extra mile. Literally.
Built to the same standard
Same-day dispatch, considered packaging, competitive pricing, and a customer journey we hope you enjoy. And from July 2026, visit us in person at our new retail and click-and-collect store in Ringwood.
Local roots, national reach
We're rooted in the New Forest and proud of it. Our ambition is to become the equestrian retailer that customers right across the UK trust first.
As we grow,
we give back
We're proud to support two organisations doing extraordinary work — one rooted in our own community, one making a difference thousands of miles away.
A small Ugandan charity providing education, food and hope to children and women in the slums of Kampala — a community that reminds us what it means to build something for others.
Find out moreRooted in the New Forest, Fortune College is one of a handful of colleges in the world that teaches exclusively through horses. Exactly the kind of extraordinary place we're proud to call a neighbour.
Find out moreTalk to us
This is your store as much as ours. Tell us what you need, what we've missed, what you'd love to see. We're building this together.